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10 Best Free Email Marketing Templates for Marketing

by Ahsan MuGhaL
12 minutes read
Free Email Marketing Templates for Marketing

10 Best Free Email Marketing Templates for Marketing. Good email marketing templates may make or break your efforts. For one thing, they exude professionalism. For another thing, they can increase the number of sales. And you don’t have to spend hours upon hours creating them. We compiled a list of great templates to help you take your email marketing campaigns to the next level.

What is Email Marketing Template?

An email marketing template is a marketing email that may be customised. Instead of starting from scratch, you can choose a design and modify it. You can, for example, change the messages and links while preserving the original photos.

Email Marketing Templates

Free Email Marketing Templates for Marketing

Here is the list of 10 Best Free Email Marketing Templates for Marketing:

1. Zoho Campaigns

Price: Free/$19 for 2,000 members. Zoho is essentially a CRM platform, but it also provides innovative solutions for practically every element of your business. It provides tools for sales, marketing, team management, and finance. Email marketing services with pre-built email marketing templates & campaigns are also available.

Zoho has a large selection of email templates. Zoho Campaigns has over 190 marketing email templates. Emails are classified as follows:

  • Holiday emails
  • New Year emails
  • Seasons emails
  • Thank you emails
  • Welcome emails
  • Birthday emails
  • Business emails
  • Christmas emails
  • COVID-19 emails
  • Thanksgiving emails

Zoho Campaigns is available for free with a restricted amount of emails and subscribers. However, in order to use features such as A/B testing, you must subscribe through email.

2. Zurb

Zurb is a product design firm, not an email marketing provider. However, they do provide a free library of responsive HTML email templates. Their templates appear to be quite simple, but you may download them for free. You do not even need to make an account or provide your email address.

There are 5 HTML email templates to choose from:

  • Newsletter
  • Basic
  • Hero
  • Sidebar hero
  • Sidebar

Zurb also developed their own semi-editor, Ink, but the project appears to have been abandoned. You must experiment with the code to customise the Zurb templates. If you require email templates for marketing purposes, you should probably look into other possibilities.

3. Mailchimp Email Templates

Mailchimp is one of the world’s greatest email and marketing automation systems. It also takes pleasure in offering a large collection of email templates to users. Mailchimp’s email marketing templates can be sorted based on their layout and function. The major collection can be found in the Themes section.

The following email template categories are available from Themes:

  • Newsletters
  • Events
  • Notifications
  • Featured
  • Photography
  • Stationery
  • E-commerce

You might try to associate specific actions with Mailchimp templates. Mailchimp will suggest several emails for sharing stories, selling things, or making announcements.

You must upgrade your account to access Mailchimp email marketing templates. The Essentials plan allows you to use the templates. You will be able to customise them as well with the Standard plan.

4. Cakemail

CakeMail is an email marketing programme with its own template collection. The software allows you to send email campaigns and build email templates. CakeMail has prepared 50+ free email newsletter templates that you may download.

Their website features the following designs:

  • Business email templates
  • Seasonal email templates
  • Education email templates
  • Transactional email templates
  • Restaurant email templates
  • Special events email templates

The software itself is not particularly user-friendly, but if you get the feel of it, it may be pretty handy. There is no free plan available, however, you may set up a free trial account.

5. Tidio Email Marketing

Price: Free/$10 per month for premium features (unlimited contacts). Tidio is the preferred solution for online stores that require a single strong tool. It provides live customer care chat, chatbots, and email marketing. You can even link them all together!

Tidio’s 250+ email marketing templates include:

  • Welcome emails
  • Discount emails
  • Newsletters
  • Seasonal promo emails
  • Christmas newsletters
  • Black Friday emails
  • Abandoned cart emails
  • Halloween emails
  • Valentine’s Day emails

All templates can be customised to your liking. Tidio provides an easy-to-use drag-and-drop email template builder and editor. Each of the email templates is responsive, which means they will look good on any device.

Personalization options can also be added if desired. You can, for example, greet your customers by their first names. Dynamic email content can be generated using any of the contact characteristics. Aside from that, you can track your progress. Tidio’s email analytics panel allows you to track the success of your campaigns.

6. Constant Contact Templates

The email plan costs $20. Constant Contact is a sophisticated email marketing platform. Some examples include subject line A/B testing and custom reporting. It also includes a large library of email marketing templates for various businesses.

Constant Contact’s marketing email templates are classified as follows:

  • Event invitation templates
  • Basic email templates
  • Announcement email templates
  • Sales email templates
  • Thank you email templates
  • HTML email templates
  • Email newsletter templates
  • Holiday email templates

The basic email package is $20 per month, but if you want to use automated emails, such as welcome or behavioural email series, you must upgrade to Email Plus, which starts at $45 per month. The total cost is determined by the number of contacts you provide.

7. Litmus

Litmus is an email marketing service that provides strong capabilities for campaign creation and management. The Litmus Builder allows you to access and change over 30 email templates.

Its email marketing template library includes:

  • Newsletters emails
  • Event invitation emails
  • New blog post emails
  • Stationery emails
  • Coupon sale emails
  • Personal note emails
  • Product announcement emails

Additional email templates are available for eCommerce and account administration. You can combine Litmus with Mailchimp or Campaign Monitor if you upgrade to Litmus Plus.

8. Mailjet – Free Email Marketing Templates for Marketing

Price: Free/$9.65 per month for premium features. MailJet is an email platform that provides marketing and development solutions. You can create emails using a drag-and-drop builder, an email API, or by configuring your SMTP. MailJet provides over 50 email templates. There are five subject groups and some basic designs in various formats.

The categories are as follows:

  • Events
  • Travel
  • Sports
  • Newsletters
  • eCommerce

A MailJet logo will be added to the bottom of all email templates. If you want to use the no-branding option, you must upgrade your account and select one of the paying options.

9. Moosend Email Editor – Free Email Marketing Templates for Marketing

Price: Free (limited number of subscribers)/Premium $20 per month for 3,000 contacts. Moosend is a cost-effective marketing automation tool for eCommerce, agencies, and SaaS businesses. It can be a fantastic solution if you want to automate monotonous email marketing chores.

Moosend provides a library of over 70 marketing newsletter templates. Among the categories are:

  • Blog
  • eCommerce
  • Christmas
  • Clothing
  • Food
  • Invitation
  • Wedding
  • Real estate
  • Accommodation
  • Abandoned Cart Emails

While email marketing is the primary function, Moosend also allows you to develop landing pages & subscription forms.

10. CoffeeCup

CoffeeCup is a web development toolkit. HTML editors, page builders, and HTML email editors are among their most popular products. They provide a library of both free and paid marketing email templates that can be customised using their app.

The following categories are used to categorise the 30+ CoffeeCup HTML email designs:

  • Blog
  • Business
  • Portfolio
  • eCommerce
  • Restaurant
  • Educational
  • Professional

CoffeeCup is geared toward web developers and designers. It is not an all-inclusive email marketing platform. While CoffeeCup’s basic HTML editor is free, the Email Designer costs $129 USD.

Why Do I Need Email Templates for Marketing?

You cannot launch a brand and expect it to be successful. Customers must be engaged at each point of the buyer experience in order to generate client loyalty and favourable word-of-mouth.

With email marketing becoming increasingly crucial, you should be sending professionally designed emails for various marketing efforts. Are you still not convinced? Email marketing templates

  • Maintains a consistent brand voice.
  • Customers are encouraged to participate.
  • Encourages your customers to take the desired actions.
  • Furthermore, it fosters strong customer ties.

How to Choose the Best Email Templates for Marketing?

Do you want your promotional emails to consistently result in conversions and desired clicks?

Choose from Unlayer’s extensive library of beautiful and user-friendly email templates for marketing. Which of the many templates available to you should you use? Consider the following factors:

Campaign Nature

Do you really want to send an email to promote a product that is currently on sale? How do you thank your consumers when they make a purchase? Or how about sending them a newsletter with your brand’s story?

Your marketing email template selection is consistent with the nature of your campaign. Customers will be able to understand your brand message and take the appropriate action if you choose the right template.

Event Templates

Your rivals will seize any opportunity to engage with your common target audience. Take a step forward by interacting with your clients at various events.

When selecting the best email templates for marketing, prioritise those that are specifically intended for specific events. Emails that aim to show an ongoing promotion for Christmas must include holiday-themed design elements. A shamrock is more appropriate for St. Patrick’s Day than for Christmas.

Brand Style

A cluttered email template will clash with your sleek brand approach. Similarly, if your customers perceive your organisation to be intelligent, using Comic Sans MS in your text will do you more harm than good.

Customers’ opinions of your brand persona can be made or broken by the appearance of your email. Choose an email marketing template that is compatible with your brand’s values, colours, and personality.


We understand how hectic your schedule is. If you spend your valuable business hours constantly creating fresh emails, you will rarely have time to perform your equally vital other professional obligations.

Whatever type of email template you use for marketing, must be reusable. The template should be adaptable enough that you can make a few changes and obtain different-looking emails without spending hours on it.

Bonus Tip: Select a template that isn’t cluttered with images and text. It is easier to add items to a template than it is to delete them.

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1 comment

Vishal Singh Rathore 2023-01-01 - 10:45 AM

You have explained very well, I have understood all the information about email marketing templates correctly.


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