Facebook plans to eliminate its news tab in the US and Australia

Facebook plans to eliminate its news tab in the US and Australia

Facebook plans to eliminate its news tab in the US and Australia. Meta is attempting to disassociate itself from news media rules and financial difficulties by removing the news tab on Facebook in the United States and Australia. The business announced today that it will discontinue the product in April 2024.

Facebook plans to eliminate its news tab in the US and Australia

Last year, Meta stopped Facebook News in the United Kingdom, Germany, and France, citing a desire to devote resources “to our products and services that people value the most.” The tone of the most recent announcement is similar.

The social media corporation stated that the number of individuals using Facebook News in Australia and the United States has decreased by 80% in the last year.

“This is part of a continuous effort to better align our investments with the products and services that people value the most.” “As a company, we must devote our time and resources to things that people tell us they want to see more of on the platform, including short-form video,” it stated.

Meta stated last year that news accounts for less than 3% of what individuals view in their feeds. Users may not even notice the devaluation. Publishers have also witnessed a decline in Facebook referral traffic over time.

The discontinuation of Facebook News is the result of regulatory changes and Meta’s decision to stop investing in new products. Legislation passed in Australia and Canada required platforms to compensate internet producers for their material. The business began restricting news links for Canadian consumers in August of last year.

Meta clarified that today’s decision does not affect the company’s current agreements with publishers until they expire. In addition, users in Australia and the United States will be able to share news on their feeds, and publishers will be able to manage and post links on their pages.

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