Google plans to add a new badge of shame for slow websites in Chrome

Google plans to add a new badge of shame for slow websites in Chrome

Google plans to add new badge of shame for slow websites in Chrome. Google experiments with many different badge options. Google is experimenting with websites that load slowly in Chrome with a badge of shame. “Chrome can recognize sites in the future that usually load quickly or slowly with simple badging for users,” explains a Chrome team blog post. “This can take a number of forms and we expect to experiment with various options to decide which provides our users with the most quality.”

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In the future, a new badge could appear designed to highlight sites that are “authored in a way that makes them generally slow.” Google will look at historical load latencies to find out which sites are guilty of slow load times and flag them, and the Chrome team will also explore sites that will load slowly based on device hardware or network connectivity.

Google plans to give slow websites a new badge
Google plans to give slow websites a new badge

Google is experimenting with a loading screen (splash screen) to warn users of Chrome, or a loading progress bar that appears green if the page is fast and, possibly, red if it is late. “In close collaboration with other teams, we are building speed badging to explore Google’s quality of experience labelling,” explains the Chrome team.

“We’re very mindful of our approach to setting the bar for what’s considered the good user experience and we’re hoping to land on something that other developers can literally achieve.”

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It’s not clear when this new badging scheme will appear in Chrome, but at today’s Chrome Dev Summit in San Francisco, Google announced its plans. The company’s announcement has been carefully worded with plenty of “may” hedges, and Google is likely to be looking for immediate feedback from web developers before it progresses.

Google also unveiled its vision for Chrome’s future today, and it appears the company’s focus is on WebAssembly, strong capabilities, and PWAs. Hopefully, this will mean more powerful web apps in the near future, and web apps that feel much more like native apps.

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